J+J Flooring Group Partners With Whittaker to Help Customers Protect Their Flooring Investment

Opportunity

J+J Flooring Group, established in 1957, is a leading manufacturer of specified commercial flooring for corporate workspaces, education, healthcare, retail, transportation, and hospitality applications. In 2013, J+J introduced Kinetex®, an advanced textile composite flooring that combines the performance of hard-surface flooring with the feel and acoustics of soft-surface covering.

Kinetex® resists the most challenging staining agents, but J+J recognized that even the best flooring product fails to reach its potential without the right maintenance program in place.

"We often find that facilities are incorrectly performing soft surface flooring maintenance, or there is not a proper maintenance budget or dedicated plan in place," said Ed Shelton, Director of Customer Relations at J+J Flooring Group. "We approach these challenges by providing customers with an effective program — proper frequency, high-efficiency equipment, and proper chemistry — to offer the best overall practices for their specific requirements."

Solution

J+J partnered with Whittaker to offer a comprehensive maintenance package alongside Kinetex® purchases. Whittaker supplies equipment and chemistry to J+J for in-house training and on-site customer demonstrations. Both the Smart Care® TRIO and Smart Care® TWIN are in service across J+J's top customer accounts.

"During on-site demonstrations, we unveil Whittaker's machines and chemistry for an up-close and personal experience," said Shelton. "These demonstrations assist our sales team in promoting Kinetex® Modular Flooring and Whittaker products by highlighting Kinetex's® stain resistant feature and just how well the Whittaker system performs — even on stains that set days earlier."

The partnership means J+J customers leave with not just a flooring product but a complete, proven maintenance system. That changes the conversation from a sale to a partnership.

Results

Satisfied customers

Regular use of the Smart Care® system allows J+J customers to protect their soft surface flooring investment while reducing long-term maintenance costs. Positive results translate directly to positive feedback about both J+J and Whittaker.

A stronger bottom line

Offering the Whittaker system alongside Kinetex® purchases increases the perceived value of the sale and reduces warranty claims. CRYSTAL® Chemistry's crystallizing polymer technology prevents re-soiling after cleaning, which means flooring holds its appearance longer and requires less emergency intervention.

Fewer callbacks and reduced warranty exposure

When customers are properly equipped and trained to maintain their flooring, J+J receives fewer calls about appearance-related issues and avoids the cost and friction of premature replacement claims.

"The partnership we've created with Whittaker allows us to provide our customers with excellent flooring products along with the service, tools, and knowledge they need to properly maintain and care for our soft surface flooring products for years to come. We consider Whittaker a true partner, and we're confident recommending their products because we know customers will receive top-notch service."

— Ed Shelton, Director of Customer Relations, J+J Flooring Group